Despite low awareness of the AI-based tool ChatGPT, its use as a search engine is growing, rivaling that of traditional search engines.
Data by Similar Web shows that ChatGPT is ahead of Bing (957 million visits) and DuckDuckGo (857.6 million) in worldwide traffic, although it lags behind Google.
At the beginning of the year, Microsoft invested in OpenAI, the company ChatGPT, and has been integrating ChatGPT features into its products like Office, browser Edge and search engine Bing. The latter has 100 million daily users and has seen downloads jump since the addition of AI features, CEO Satya Nadella said to investors on its earnings call this week
People are more comfortable with AI in healthcare
Increasingly, concerns are growing around AI algorithms containing biases, knocking on peoples’ trust in using AI within certain industries.
The study by Queensland University found nearly 44% of people trust AI significantly more for use in the healthcare industry. In comparison, the least trusted use of AI was in HR at 34%.
Similarly in the Gartner research, 57% of consumers expressed concerns that AI-based content generators like ChatGPT could spread false or misleading information.
Further, two-thirds of people said that it’s of the utmost importance that brands explicitly label whether the content they publish includes the help of AI.
“Marketers need to think about how they can take their companies’ brand and data to leverage these models,” said Nicole Greene, vp analyst in the Gartner Marketing Practice.
By 2027, Gartner expects 80% of enterprise marketers will establish a dedicated content authenticity function to combat misinformation and fake material.
People strongly believe AI needs regulation
Most people believe AI regulation is required and expect some form of independent oversight, with 71% disagreeing with the statement that AI does not need regulation. But consensus on who that should fall to is split.
Responses are fairly even across three different answers: AI being regulated by governments; independent bodies or the industries that develop and use AI. The strongest sentiment believes that AI should be co-regulated by more than one of these three.
