Scotti also helped guide Verizon through moments of crisis, including during the pandemic, by leaning into social issues and making changes.

“Sometimes, companies start questioning everything during a moment of crisis, but you need to lean into your strategy now more than ever,” Scotti told Adweek in 2020. 

Verizon introduced a diversity and inclusion council in 2019 and supports nine employee resource groups, including the Black Resource Association of Verizon Employees and Gay, Lesbian, Bisexual and Transgender Employees of Verizon and Their Allies. It also implemented an Adfellows program to create a diverse pipeline of talent in marketing and advertising.

In addition, Verizon made a commitment to spend 30% of its marketing budget on diverse-owned video, experiential and print production firms, and the creation of training materials for internal teams and partner agency teams that take into account an industry-wide gender equality measure.

In 2017, Verizon launched its in-house agency, the Verizon Creative Marketing Group, to help promote itself as a 5G-powered technology brand. In 2022, Verizon was awarded a Gold Lion at Cannes, the first in the company’s history, for its “9/12: The Untold Story of Reconnecting New York” documentary campaign.

Scotti is currently vice chair of the board of directors for the Ad Council and a board member of the ANA. Prior to Verizon, Scotti held marketing roles at J.Crew, Vogue and American Express.