The Disney+ portion of the event emphasized Marvel and Star Wars shows, some of which are aimed at older audiences. Are you seeing a wider range of brands interested in that platform because of the age mix?

When you say “Disney,” people tend to think “family.” But when you look at the core consumer on our streaming platforms, more than three-fourths of them are adults. The growth in engagement is coming from that demographic, so we can do custom opportunities with brands who want to show up. Those properties have built-in fan bases, which means they have opportunities for built-in organic promotion.

Disney recently rolled out two new adtech tools, Disney Experience Composer and Disney Compass. What feedback are you getting about those offerings?

We’ve been slowly rolling them out, working with agencies to integrate them. Compass is a game-changer for how we work across the marketplace. When you can have all of your data in one place to be able to plan, buy, and measure every campaign across the marketplace, and you can use one interface to compare and leverage insights across the full funnel, it is incredibly powerful. Every agency and every client coming on board with us is thrilled and would like to continue to do more with it.

With Composer, we’ve seen that one of our biggest growth strategies was around mid-market advertisers who don’t always have multiple broad-reaching campaigns. We knew that in order to continue to drive growth in that marketplace, we needed to allow our technology to create dynamically different brand creative assets at scale and leverage the right moment in time [to match] the right piece of content and the right ad. That’s what that tool will do.

Will Disney be back at the upfronts next year? And do you have your date already booked?

We will be back. I think next year’s upfronts are the week of May 11, and we’re always on Tuesday at 4 p.m. We’ve already started planning; I was talking to our team internally about how we continue to iterate on the things that move the needle for us. We always show up as one Disney, even as the consumer journey comes to life across different brands. We very much leaned into that with an upfront that was creative in its storytelling.

See ADWEEK’s previous upfront postmortem interviews here: NBCU, Fox, Amazon, TelevisaUnivision.