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The state of diversity in the advertising realm needs serious improvement, as well. Samba notes that Hispanic households only receive 15% of ad impressions, while Black and Asian households are similarly underserved. The company reports that brands that have targeted these audiences have seen significant returns on their investment, pointing to TurboTax’s attempts to engage Hispanic viewers as an example of a successful strategy for advertisers.

However, more accounting is still required for the entertainment and ad industries to dramatically improve on-screen diversity in TV dramas, comedies and commercials.