In a third commercial, a man hopes to earn more delivering groceries than his sad work as a daytime casino waiter.
Creative agency Quality Meats, in partnership with DoorDash’s internal creative studio Superette, developed the spots, while Brian Billow was the director. The campaign will also include radio, static social, and banners running across paid social and digital video platforms.
It is part of an ongoing recruitment campaign to attract new Dashers and retain existing ones by promoting the platform’s flexibility and control. For example, previous spots highlighted how Dashers can choose to earn money by time or offer, or how Dashers can make fast money in the event of a surprise expense.