Doritos is also placing billboards across the country featuring criticisms of previous Crash the Super Bowl ads.
If none of that scares creators, they can go to DoritosCrash.com and find the rules, submission instructions, and a toolkit with music, logos, and other Doritos elements for their ads. A panel will select the Top 25 ads later in the year—one for each year Doritos has featured an ad in the Super Bowl—and three finalists will be announced in January.
From there, the vote’s in the hands of the fans. If a creator can absorb all of that judgment, $1 million and a trip to New Orleans is theirs.
