PR gold winners
- Nike | “Home” by Wieden+Kennedy London (U.K.)
- Zikaron Baslon | “Fighting to Remember” by McCann (Israel)
- Lalcec | “The Postponed Day” by Grey (Argentina)
- Skittles | “Apologize the Rainbow” by DDB Chicago (U.S.)
- Mastercard | “Where to Settle” by McCann (Poland)
- Adidas | “Runner 321” by FCB Toronto (Canada)
Social and Influencer Lions
Samsung’s “Flipvertising,” by CHEP Network in Sydney, won the Social & Influencer Grand Prix.
Instead of figuring out how to target an increasingly ad-averse generation, Samsung found a way to get consumers to look for them instead. The campaign, which promotes the brand’s Galaxy Z Flip 4, recruited influencers to send social media users on a scavenger hunt for targeted ads, some of which came with a free phone. To encounter the winning films, users had to search for three specific terms on Google.
Social and Influencer gold winners
- Bank of Montreal | “NXT LVL” by FCB Toronto (Canada)
- Pedidos Ya | “World Cup Delivery” by GUT Buenos Aires (Argentina)
- Oreo | “Oreo Cheat Cookies” by Saatchi & Saatchi (Germany)
- Prime Video | “WHO – A Thread Movie” by Herezie (France)
- Dove | “The Cost of Beauty” by Ogilvy (U.K. and Canada)
- Flash | “Cashback for Your Jersey Back” by FCB Brasil (Brazil)
- Jung Helden | “#Optink” by McCann (France)
- Jane/Finch Community Centre | “Bill it to Bezos” by Angry Butterfly (Canada)
Follow all of Adweek’s Cannes Lions coverage here.
