Dove’s ‘Real Beauty’ Reigns With Third Cannes Lions Grand Prix Win

  Rassegna Stampa, Social
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Cannes Lions came to a close today, and Dove scored its third Grand Prix for “Real Beauty,” winning the Glass: The Lion for Change. Additionally, the New Zealand Herpes Foundation won the Grand Prix for Good for using education to de-stigmatize the sexually transmitted infection, while Natura’s efforts to save the Amazon rainforest and facilitate local harvesting in Brazil won the Sustainable Development Goals Grand Prix.

Check out the winners below.

Glass: The Lion for Change

In addition to winning the Creative Strategy Grand Prix this week, Dove scored another Grand Prix for its “Real Beauty: Self-Esteem Project,” which won the Glass: The Lion for Change. Led by Ogilvy U.K., the campaign builds on its long-running “Real Beauty” initiative and provides resources for children to become their most confident. Per Dove, the project is the world’s largest self-esteem education provider, helping over 94 million children since “Real Beauty” was created in 2004.

Grand Prix for Good

New Zealand Herpes Foundation won the Grand Prix for Good for “The Best Place in the World to Have Herpes.” Earlier this week, the organization also won the Health Grand Prix for Good for the spot that aims to de-stigmatize the sexually transmitted infection with courses taught by famous New Zealanders. Nearly 11,000 hours of lessons were watched, and 86% of course participants said they feel comfortable discussing herpes openly. The ad was created by Australian production firm Finch and New Zealand creative agency Motion Sickness.

Sustainable Development Goals Lions

Natura earned the Sustainable Development Goals Grand Prix for “The Amazon Greenventory” by Africa Creative DDB. The cosmetics company used a high-tech drone and AI to map large areas and identify different plant species in the Amazon rainforest, facilitating harvesting for local communities. Natura also committed to purchasing 100% of the communities’ production, which benefited 46,000 people. The new method also helped regenerate the forest as 400 square kilometers of it was protected in the process.

Follow all the Cannes Lions news here.

https://www.adweek.com/brand-marketing/doves-real-beauty-third-cannes-lions-grand-prix/