Ritchson, star of Reacher, Smallville, and The Ministry of Ungentlemanly Warfare, has become a designated Dr. Squatch “Yes Man-in-Chief.” He added that “Manlandia” is “about giving men permission to just be themselves. Too often life pulls us into routines that make us forget the grit and fun of being a man.”
Kyle Beiermeister directed “Manlandia” through production company Echobend Pictures. Small World developed the U.K. component.
Dr. Squatch’s latest campaign comes three months after it went viral for selling soap infused with actress Sydney Sweeney’s bathwater. One million fans entered the giveaway within five days.