The latest in the name-shortening branding trend involves the stuff that America runs on: coffee. In what it calls an extension of its “first-name basis” with fans, the chain formerly known as Dunkin’ Donuts announced at its Global Franchise Convention that it’s now just Dunkin’. “Dunkin’ Donuts has been on a first-name basis with its… https://www.adweek.com/brand-marketing/dunkin-drops-the-donuts-as-the-latest-brand-to-shorten-its-name/