e.l.f. Cosmetics and creative agency Movers+Shakers continued to stretch whatever boundaries remain on TikTok with Wednesday’s premiere of Big Mood, Big e.l.f.ing City, a holiday film created exclusively for the platform.
https://www.adweek.com/social-marketing/e-l-f-cosmetics-moversshakers-create-tiktok-native-holiday-film/