El Pollo Loco is cooking up something other than chicken: a new line of merch that celebrates the brand’s Mexican roots.
https://www.adweek.com/brand-marketing/el-pollo-loco-amplifies-its-cultural-roots-with-its-first-ever-online-merch-shop/
El Pollo Loco Amplifies Its Cultural Roots With Its First-Ever Online Merch Shop