Every 2026 World Cup Ad Ranked

  Rassegna Stampa, Social
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Every World Cup Ad Ranked by EDO’s TV Outcomes

The 2026 World Cup has come to an end, and now it’s time to find out which ads scored big.

TV data and measurement company EDO has calculated the effectiveness of every ad during the World Cup and has shared the results with ADWEEK. The ads are ranked by EDO’s TV Outcomes Score, which measures the impact of every ad during the entire FIFA World Cup tournament (June 11-July 19, 2026)—across English and Spanish language broadcasts—based on the immediate consumer engagements most predictive of future sales. Ads on this list are ranked by TV Outcomes, which calculates how much more engagement they drove than the average ad during the World Cup.

For example, a score of 1,000 means the ad drove 10 times (1,000/100) as much consumer engagement compared to the average ad during the World Cup. By measuring these proven, investment-grade ad engagement signals at a granular level, EDO’s TV Outcomes Score shows which World Cup ads were most effective at driving consumers closer to purchase—based on outcomes, not opinions. You can find even more detailed World Cup ad performance data at edo.com/worldcup. (Photo: Koji Watanabe/Getty Images)

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#6

Meta

Consumer Electronics ELTV

Meta Glasses by Kylie

#7

YouTube TV

Entertainment and Recreation ELTV

Don’t Settle for Meh ft. Zlatan Ibrahimovic, Jason & Kylie Kelce :30

#8

Verizon Wireless

Internet and Telecommunications ELTV

Menace Mobile ft Mike Myers, Rob Lowe, Seth Green :30

#9

Adidas

Clothing and Accessories ELTV

Backyard Legends – Three Legends ft. Timothée Chalamet, Lamine Yamal, Jude Bellingham, Trinity Rodman :30

#10

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#11

Starlink

Internet and Telecommunications ELTV

Starklink ft. Arthur C. Clarke :30

#12

KFC

Restaurants ELTV

Bucket List ($10 Buckets) :15

#13

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#14

Airbnb

Travel ELTV

Did You Know? (FIFA Sponsor) :30

#15

Ford

Automotive SLTV

Ready Set Ford – World Cup :30 SL

#16

The Home Depot

Retail ELTV

Build it Like Beckham – Backyard ft David Beckham (FIFA Sponsor) :30

#17

Starbucks

Restaurants ELTV

Let’s Go! – No Cup Like It :15

#18

Nutella

Food and Beverage ELTV

Your Partner in Snacktime :15

#19

Nike

Clothing and Accessories ELTV

Rip The Script (Watch Now) :30

#20

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#21

American Express

Financial Services ELTV

B2C Travel Omni World’s Best Anthem :30

#22

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#23

The Home Depot

Retail ELTV

Build it Like Beckham – Backyard ft David Beckham (FIFA Sponsor) V2 :30

#24

The Home Depot

Retail SLTV

Build it Like Beckham ft David Beckham (FIFA Sponsor) :30 SL

#25

Ford

Automotive SLTV

Ready Set Ford – World Cup V2 :30 SL

#26

New Balance

Clothing and Accessories ELTV

26 Global Football Group :15

#27

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#28

McDonald’s

Restaurants ELTV

World Cup Meal – Fry Burger ft Santiago Gimenez and Alphonso Davies (FIFA Sponsor) :15

#29

Adidas

Clothing and Accessories SLTV

Backyard Legends – Invincible ft. Lionel Messi, Bad Bunny :30

#30

McDonald’s

Restaurants SLTV

World Cup Cups ft. David Beckham :30 SL

#31

McDonald’s

Restaurants SLTV

World Cup Cups :30 SL

#32

McDonald’s

Restaurants SLTV

World Cup Meal – Chant (FIFA Sponsor) :30 SL

#33

Jeep

Automotive ELTV

Make This the Summer Event (Grand Cherokee Offer) :30

#34

Kalshi

Entertainment and Recreation ELTV

Hands ft. Luka Modrić (Spanish Subtitles) :30

#35

Verizon Wireless

Internet and Telecommunications SLTV

Office Simplicity Plan :30 SL

#36

Burger King

Restaurants SLTV

Love or Whopper? :15 SL

#37

Walmart

Retail ELTV

Unexpected Guests of Any Size ft Walton Goggins :30

#38

Walmart

Retail ELTV

Watch Party ft Walton Goggins (Express Delivery) :30

#39

Walmart

Retail SLTV

Summer Fiesta (ft. Stephanie Beatriz, Express Delivery) :30 SL

#40

Nike

Clothing and Accessories ELTV

Rip The Script (Watch Now) :60

#41

Airbnb

Travel SLTV

Did You Know? (FIFA Sponsor) :15 SL

#42

Universal Pictures

Entertainment and Recreation SLTV

The Odyssey (2026)

#43

Wells Fargo

Financial Services ELTV

Scarves ft. Christian Pulisic :30

#44

Volkswagen

Automotive ELTV

2026 Tiguan – Drive Like Somebody (1.9% APR or $2500 Bonus, Blue Car) :30

#45

Total Wireless

Internet and Telecommunications ELTV

Carlos – World Cup (4 Free 5G Phones) :30

#46

WhatsApp

Internet and Telecommunications ELTV

WhatsApp x Bukayo Saka :30

#47

Coca-Cola

Food and Beverage ELTV

Drink in the World Cup :30

#48

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#49

Lowe’s

Retail ELTV

Goat Status feat. Lionel Messi :30

#50

Walmart

Retail SLTV

Summer Fiesta (ft. Stephanie Beatriz, Express Delivery) :15 SL

#51

RAM

Automotive ELTV

In Loud We Trust ft Dana White – UFC Freedom 250 Sponsor (New Endcard) :15

#52

DraftKings

Entertainment and Recreation SLTV

La Corona Es Tuya (Bet $5 Get $200 Bonus) :30 SL

#53

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#54

Kalshi

Entertainment and Recreation ELTV

I’m From Greece ft. Giannis Antetokounmpo :30

#55

Walmart

Retail SLTV

Back to School is Back ft. Stephanie Beatriz :15 SL

#56

Kalshi

Entertainment and Recreation ELTV

Jumping ft. Timothée Chalamet :15

#57

Indeed

Business and Legal ELTV

Jobs Need People

#58

Walmart

Retail ELTV

Boy Band (Deals June 22-28) :15

#59

Kalshi

Entertainment and Recreation SLTV

Predictions ft. José Mourinho (Spanish Subtitles) (English) SL :30

#60

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#61

Kalshi

Entertainment and Recreation ELTV

Predictions ft. José Mourinho (Spanish Subtitles) :30

#62

Coca-Cola

Food and Beverage ELTV

Drink in the World Cup – Announcer :30

#63

Sonic Drive-In

Restaurants ELTV

Get Everything :15

#64

Zillow

Home ELTV

Someday Starts Today – June 11th (Attic) :15

#65

Apple

Consumer Electronics SLTV

Street Dance – Music :30 SL

#66

McDonald’s

Restaurants ELTV

World Cup Meal – Playing Soccer ft Ronaldinho Gaucho (FIFA Sponsor) :15

#67

American Express

Financial Services ELTV

B2C Entertainment Olivia Rodrigo Anthem :30

#68

Lowe’s

Retail ELTV

My Lowe’s Rewards & My Lowe’s Pro Rewards – Deliveries – <Same Day> :15

#69

Walmart

Retail SLTV

Straight to the House (ft. Stephanie Beatriz, Home Delivery) :30 SL

#70

T-Mobile Wireless

Internet and Telecommunications ELTV

Go Grande ft. Zoe Saldana (iPhone 17 Pro No Trade In Needed) :30

#71

Kalshi

Entertainment and Recreation ELTV

Piano ft. Timothée Chalamet :15

#72

Apple iPhone

Consumer Electronics SLTV

Online Data Trackers :30 SL

#73

Volkswagen

Automotive ELTV

2026 Atlas: Soccer Dad (Atlas 1.9% APR, $3500 Bonus) :30

#74

McDonald’s

Restaurants SLTV

World Cup Cups – Meal Deal ft. David Beckham :30 SL

#75

Lenovo

Consumer Electronics ELTV

Maximum David

#76

Universal Pictures

Entertainment and Recreation SLTV

The Odyssey (2026)

#77

McDonald’s

Restaurants ELTV

World Cup Meal – Bench ft Ronaldinho Gaucho (FIFA Sponsor) :15

#78

Coors Light

Food and Beverage ELTV

Gaoool ft Andres Cantor :30

#79

T-Mobile Wireless

Internet and Telecommunications ELTV

Go Grande ft. Zoe Saldana (iPhone 17 Pro No Trade In Needed) :15

#80

Modelo

Food and Beverage ELTV

The Cerveza for Futbol – Living Room :30

#81

Modelo

Food and Beverage ELTV

The Cerveza for Futbol – Sports Bar :30

#82

Buffalo Wild Wings

Restaurants SLTV

He Likes the Spice :15 SL

#83

Nike

Clothing and Accessories ELTV

Meditation Mode :15

#84

Instagram

Internet and Telecommunications ELTV

Teen Accounts :30

#85

DraftKings

Entertainment and Recreation SLTV

DraftKings en Espanol V3 (Bet $5 Get $200 Bonus) :30

#86

The Home Depot

Retail ELTV

Build it Like Beckham – Backyard ft David Beckham (FIFA Sponsor) :30

#87

Wayfair

Retail ELTV

2026 Fourth of July Clearance :30

#88

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#89

American Express

Financial Services ELTV

B2C Travel World’s Best Spain :30

#90

Lexus

Automotive SLTV

2026 IS – Take the Wheel :30 SL

#91

Universal Pictures

Entertainment and Recreation ELTV

Minions & Monsters

#92

Jeep

Automotive ELTV

George Washingtons’ Wrangler :60

#93

Lowe’s

Retail ELTV

Goat Status feat. Lionel Messi :15

#94

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#95

Bank of America

Financial Services ELTV

Red Crowns :30

#96

Nike

Clothing and Accessories ELTV

Rip The Script :30

#97

Universal Pictures

Entertainment and Recreation SLTV

The Odyssey (2026)

#98

Walmart

Retail ELTV

Watch Party (ft. Stephanie Beatriz, Express Delivery) :30

#99

HBO Max

Entertainment and Recreation ELTV

House of the Dragon

#100

The Home Depot

Retail ELTV

Make Every Gathering Worth Cheering for – 4th of July Savings (FIFA Sponsor) :15

#101

American Express

Financial Services ELTV

B2C Travel World’s Best Mexico :30

#102

Dick’s Sporting Goods

Retail ELTV

Where it All Kicks Off (World Cup, ft. Lamine Yamal, Messi) :30

#103

Hyundai

Automotive ELTV

Next Starts Now ft. Da’Vian Kimbrough, Stella Spitzer, Kauan Basile, & Kahlil Mitchell (World Cup Partner) :30

#104

McDonald’s

Restaurants ELTV

World Cup Meal :30

#105

Walmart

Retail ELTV

Back to School is Back ft Walton Goggins :30

#106

Popeyes Louisiana Kitchen

Restaurants SLTV

Big News (Bigger & Better) :15 SL

#107

DraftKings

Entertainment and Recreation SLTV

World Cup: Everything Changes in This Phase (Bet $5 Get $200 Bonus) :30 SL

#108

Casamigos

Food and Beverage ELTV

2026 FIFA World Cup: Let’s Be Frenemies

#109

Marriott

Travel ELTV

For Fans Everywhere (World Cup) :30

#110

Taco Bell

Restaurants ELTV

The Star of the Show :15

#111

McDonald’s

Restaurants ELTV

World Cup Meal – Drive Thru Got Me ft David Beckham (FIFA Sponsor) :15

#112

Dick’s Sporting Goods

Retail ELTV

Where it All Kicks Off (World Cup ft. Messi) :15

#113

Stella Artois

Food and Beverage ELTV

A Taste Worth More ft David Beckham :15

#114

Michelob Ultra

Food and Beverage ELTV

The Superior Match ft. Lionel Messi, Christian Pulisic, Billy Bob Thornton (FIFA World Cup 2026) :15

#115

Wells Fargo

Financial Services ELTV

Be a 2%er: Foul ft. Christian Pulisic :30

#116

Taco Bell

Restaurants ELTV

Supreme Selection :15

#117

YouTube TV

Entertainment and Recreation ELTV

Don’t Settle for Meh ft. Zlatan Ibrahimoviƒá, Jason & Kylie Kelce V2 :15

#118

Jeep

Automotive ELTV

The Original Superheroes – Marvel Captain America – America 250 :30

#119

Wayfair

Retail ELTV

Feels Like Family :15

#120

Jeep

Automotive ELTV

Make This the Summer Event (Wrangler Offer) :30

#121

Kia

Automotive ELTV

Telluride Turbo-Hybrid – Companion (World Cup Partner) :30

#122

Bank of America

Financial Services ELTV

Soccer at School ft. David Beckham :30

#123

Modelo

Food and Beverage SLTV

The Cerveza for Futbol – Cooler :30 SL

#124

Wendy’s

Restaurants ELTV

The Minions are coming to Wendy’s :15

#125

Arby’s

Restaurants ELTV

Cheesesteak – Rude to Talk with Your Mouth Full :15

#126

Burger King

Restaurants SLTV

Love or Whopper? (Fries End Card) :15 SL

#127

Volkswagen

Automotive SLTV

2026 Atlas: Official SUV Partner of US Soccer :30 SL

#128

Metro by T-Mobile

Internet and Telecommunications ELTV

What’s Her Deal – Sports Arena (Galaxy A17 for $0) :15

#129

Universal Pictures

Entertainment and Recreation SLTV

Minions & Monsters

#130

Indeed

Business and Legal ELTV

Feeling Seen

#131

American Express

Financial Services ELTV

B2C Dining V3 :30

#132

Chipotle Mexican Grill

Restaurants ELTV

Summer Is Back :15

#133

Jeep

Automotive ELTV

Make This the Summer Event – I Can (2026 Wrangler 4-Door 0% APR or $3000 Bonus) :30

#134

McDonald’s

Restaurants SLTV

World Cup Meal – Stuck (FIFA Sponsor) :15 SL

#135

State Farm

Insurance SLTV

Coach State Farm :30 SL

#136

Subway

Restaurants SLTV

Moana Movie Meal Deal :15

#137

Volkswagen

Automotive SLTV

2026 Tiguan – Around the Block :15 SL

#138

T-Mobile Internet

Internet and Telecommunications ELTV

Spooky ($35 per Month. Doordash) ft. Zach Braff and Donald Faison :30

#139

Domino’s Pizza

Restaurants SLTV

Domino’s Best Deal Ever :15 SL

#140

Bud Light

Food and Beverage SLTV

What A Set-up ft Payton Manning (English) :15 SL

#141

YouTube TV

Entertainment and Recreation ELTV

Don’t Settle for Meh ft. Zlatan Ibrahimoviƒá, Jason & Kylie Kelce :15

#142

McDonald’s

Restaurants SLTV

The FIFA World Cup Meal Deal :30 SL

#143

DoorDash

Restaurants ELTV

Deliver Us To Fútbol – FIFA World Cup 2026 :30

#144

American Express

Financial Services ELTV

B2C Travel World’s Best France :30

#145

Bank of America

Financial Services ELTV

Ask it ft. David Beckham :30

#146

Burger King

Restaurants SLTV

Love or Whopper? :30 SL

#147

Budweiser

Food and Beverage ELTV

This Bud’s For U.S. – Ticker Tape :15

#148

McDonald’s

Restaurants ELTV

World Cup Meal – Playing Soccer ft Ronaldinho Gaucho (FIFA Sponsor) V2 – End Card FIFA Mean Deal :15

#149

Universal Pictures

Entertainment and Recreation ELTV

Minions & Monsters

#150

Chili’s

Restaurants SLTV

3 For Me: Super Big :15 SL

#151

Meta AI

Consumer Electronics ELTV

Meta Glasses – Play :30

#152

Lowe’s

Retail ELTV

Roll Out the Upgrades :30

#153

McDonald’s

Restaurants ELTV

Under $3 Menu :15

#154

Walmart

Retail SLTV

Back to School is Back ft. Stephanie Beatriz :30 SL

#155

Xfinity

Internet and Telecommunications SLTV

World Cup: Everybody’s Coming – Fiber-Powered Gig WiFi with Peacock :30 SL

#156

Duracell

Home ELTV

Duracell x Messi Reboot

#157

Adidas

Clothing and Accessories ELTV

Backyard Legends – Invincible ft. Lionel Messi, Bad Bunny :30 SL

#158

DoorDash

Restaurants ELTV

Deliver Us To Fútbol – FIFA World Cup 2026 V2 :30

#159

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#160

Casamigos

Food and Beverage ELTV

2026 FIFA World Cup: Let’s Be Frenemies

#161

Universal Pictures

Entertainment and Recreation ELTV

One Night Only

#162

Toyota

Automotive SLTV

2026 RAV4: Serious Fun :30 SL

#163

Allstate

Insurance ELTV

Mayhem – Delivery Robot :30

#164

DraftKings

Entertainment and Recreation SLTV

Goooooooal! ft. Javier Hernandez (Bet $5 Get 200 Bonus) SL :30

#165

GMC

Automotive SLTV

2026 Sierra – There Are Trucks And… (0% APR) :30

#166

Taco Bell

Restaurants ELTV

Peak Luxury :30

#167

Universal Pictures

Entertainment and Recreation SLTV

Minions & Monsters

#168

Intuit QuickBooks

Financial Services ELTV

Outdo it with Intuit QuickBooks – Tooth Fairy

#169

McDonald’s

Restaurants SLTV

World Cup Meal – Drive Thru (FIFA Sponsor) :15 SL

#170

The Home Depot

Retail ELTV

Father’s Day (Thru Jun 24) (FIFA Sponsor) :15

#171

Walt Disney Studios Motion Pictures

Entertainment and Recreation SLTV

Moana (2026)

#172

Dick’s Sporting Goods

Retail ELTV

Where it All Kicks Off (World Cup, ft. Lamine Yamal) :30

#173

The Home Depot

Retail SLTV

Build it Like Beckham ft David Beckham (FIFA Sponsor) :15 SL

#174

Hershey’s

Food and Beverage ELTV

The Pride of Hershey ft. Christian Pulisic :60

#175

Coca-Cola

Food and Beverage ELTV

Drink in the World Cup :15

#176

Universal Pictures

Entertainment and Recreation ELTV

One Night Only

#177

Verizon Wireless

Internet and Telecommunications ELTV

Menace Mobile ft Mike Myers, Rob Lowe, Seth Green :60

#178

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#179

Coca-Cola

Food and Beverage ELTV

Drink in the World Cup – Announcer :15

#180

American Express

Financial Services ELTV

B2C Travel World’s Best England :30

#181

McDonald’s

Restaurants SLTV

World Cup Meal – Stuck (FIFA Sponsor) V2 Meal Deal :15 SL

#182

McDonald’s

Restaurants ELTV

World Cup Meal – Fry Burger ft Santiago Gimenez and Alphonso Davies (FIFA Sponsor) V2 – End Card FIFA Mean Deal :15

#183

Wayfair

Retail ELTV

An Easy Replacement feat. Charles Barkley :15

#184

FanDuel

Entertainment and Recreation ELTV

World Cup: Norway ft Luis Guzman (Get $350 When You Bet $5 for 7 Days) :30

#185

Michelob Ultra

Food and Beverage ELTV

The Superior Match – Hallway Challenge ft. Lionel Messi and Billy Bob Thornton (FIFA World Cup 2026) :15

#186

Volkswagen

Automotive ELTV

2026 Atlas – Recommended by Consumer Reports (0.9%/60, $3500 Bonus) (US Soccer Sponsor) :30

#187

Nike

Clothing and Accessories ELTV

Zlatan Knows Best ft Zlatan Ibrahimovic :30

#188

Kalshi

Entertainment and Recreation ELTV SLTV

Predictions’ Featuring José Mourinho

#189

McDonald’s

Restaurants SLTV

World Cup Meal – Argentina (FIFA Sponsor) :15 SL

#190

Dick’s Sporting Goods

Retail ELTV

Where it All Kicks Off (World Cup, ft. Lamine Yamal) :15

#191

Subaru

Automotive SLTV

Crosstrek Wilderness – Push Your Limits (1.9% APR) :30 SL

#192

Bank of America

Financial Services ELTV

New Baby (FIFA Sponsor) :30

#193

Adidas

Clothing and Accessories ELTV

Backyard Legends – Legit ft. Timothée Chalamet, Lamine Yamal, Jude Bellingham, Trinity Rodman :30

#194

Universal Pictures

Entertainment and Recreation ELTV

The Odyssey (2026)

#195

Warner Bros. Pictures

Entertainment and Recreation ELTV

Digger

#196

Dairy Queen

Restaurants ELTV

Blizzard Upgrade :15

#197

Starbucks

Restaurants ELTV

The Magic of Coffee :15

#198

Michelob Ultra

Food and Beverage ELTV

Lobby Nutmeg ft. Lionel Messi, Guillermo Ochoa, Christian Pulisic (FIFA World Cup 2026) :15

#199

Foundayo

Pharmaceutical ELTV

Weight Management ‘Talk About It’ Double Pill – No More Than $50 :60

#200

Zillow

Home ELTV

Someday Starts Today – June 11th (Today is the Day) :15

#201

Chevrolet

Automotive ELTV

Heartbeat (0% Int/5 Yrs + No Payments Until After Labor Day) :30

#202

Verizon Wireless

Internet and Telecommunications ELTV

David Beckham VIP (Once in a Lifetime) :30

#203

Cafe Bustelo

Food and Beverage ELTV

Game Face

#204

DraftKings

Entertainment and Recreation SLTV

Play Responsibly – Know When to Fold ‘Em <<English>> :30 SL

#205

Toyota

Automotive SLTV

All-Electric Family: bZ, C-HR, Woodland :30 SL

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