The classic Christmas film Rudolph the Red-Nosed Reindeer featured the Island of Misfit Toys, where unusual playthings wait to find a loving home. Bark is embracing that spirit in a 30-second TV spot promoting a holiday version of its BarkBox subscription service including licensed toys and treats from the film.
https://www.adweek.com/brand-marketing/every-pup-is-perfect-in-this-adorable-barkbox-holiday-spot/