It also recently promoted Deepti Velury to CEO of global production to lead production, as well as AI and data integration within its connected media arm.
The company ended 2024 as the largest advertising and marketing services company among the “big four” ad networks by revenue. However, that designation won’t last long following Omnicom’s impending takeover of IPG.
Changes at Dentsu
Will Swayne, global practice president of media at Dentsu, filled Reardon’s role in May with an expansion of his purview into the U.S.
“Media is the driver of Dentsu’s integrated growth solutions powered by creativity, data, and technology, and through this shift, we aim to achieve consumer connectivity for our clients’ brands at scale,” a Dentsu spokesperson said in a statement at the time of Reardon’s departure.
“The U.S. is emerging as a key driver of media opportunity and leadership and will continue to be an area in which Dentsu invests in talent and capabilities.”
Having laid off 8% of staff in August, Dentsu is reportedly mulling a sale of its international business, according to The Financial Times.
