In January, Amazon listed three ecommerce businesses as beta partners of Amazon Retail Ad Service: Party-supply retailer Oriental Trading Company, health and wellness store iHerb, and Asian supermarket Weee!
Macy’s Media Network “share[s] our passion for putting customers first and exploring innovative ways to connect brands and shoppers,” Celeste Donahoe, global head of Amazon Retail Ad Service, said in a statement. “We’re excited to see how Amazon Retail Ad Service can help brands selling in Macy’s digital stores reach customers in a simple, streamlined, and impactful way.”
The deal “marks a pivotal shift in retail media,” Melissa Burdick, president of Pacvue, said in a statement. “Advertisers will soon benefit from the full power of Pacvue’s unified platform to drive immediate scale, performance, and efficiency.”
