Cable and internet provider Charter Communications, which operates under the Spectrum brand, has awarded its media account to Horizon Media after a months-long review, according to two sources close to the matter.
iProspect was the incumbent for search, and Dentsu Media participated in the pitch. Spectrum has also worked with media agencies including PMG and Camelot in the past, according to a previous AdAge report.
GroupM also participated in the pitch, according to sources familiar with the review.
The review was handled by ID Comms, which did not reply to a request for comment in time for publication. Spokespeople for GroupM, Horizon Media, and Dentsu declined to comment on the record.
https://www.adweek.com/agencies/exclusive-horizon-wins-spectrums-450-million-media-account/