X has sweetened the pot to get Omnicom clients to buy ads on its platform, according to two internal documents obtained by ADWEEK. Those clients can receive discounts in the thousands of dollars, as well as hundreds of thousands of dollars in added value from investing in X.
Clients who did not spend on X in 2024 are offered 50% in added value, up to $200,000, for their investments on the platform during Q1 of 2025, according to a document called “OMG | X 2025 – 2026 Global Strategic Partnership.”
In a second document called “X Platform Update” shared with some Omnicom employees in mid-March, the holding company said: “OMG has secured highly competitive commercial terms for clients wishing to return or expand activities.
https://www.adweek.com/agencies/exclusive-omnicom-offers-clients-up-to-200k-for-spending-on-x-leaked-docs-show/