“The three of us, when we met, we each had a similar passion for this industry and a similar passion for building a really strong team that does incredible work, that moves these businesses forward, but also is a place where people are going to enjoy working and are going to have a great time doing it together,” Halpern told ADWEEK.
Brands that deserve to have fun
FCB will work with fellow IPG agencies Momentum and Weber Shandwick to bring campaigns for Kellanova to life. Kelly said that they are building the “snack pack” team for the work, “getting like-minded people who are ambitious want to come in and just do the best work of their career.”
The team is most excited to work with iconic brands that they love, and that they grew up with.
“They deserve to have work that’s fun. That’s been the mentality we’re all looking at…In a world that can be very serious right now, what a joy to bring some laughter, some excitement, and fun to the world,” said Halpern.
