On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Alon Rivel, CMO of Feast & Fettle, to discuss the Northeast meal delivery company’s contrarian approach to growth.
With his unconventional background spanning TV media buying, The New York Times, Bloomberg, and B2C tech startups, he brings a unique perspective to building authentic brands.
“People want good food, and they want to trust you, and they want to know when you mess up that you’re going to own it,” he says. “When we make a mistake, we tell our members before they catch it.”
The conversation explores how Feast & Fettle differentiates by focusing on time as currency rather than trendy diets or speed. Their approach combines locally sourced ingredients with hospitality-first service and community building.
Alon Rivel serves as the first CMO at Feast & Fettle, where he’s spent just over a year transforming their marketing approach. Previously, he worked across TV media buying, digital marketing for B2C apps, and various tech startups.
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