Nerds hit candy shelves in 1983, with Ferrara buying the brand from Nestlé in 2018. Ferrera’s R&D team began tinkering with the candy almost right away, finally arriving at Nerds Gummy Clusters, whose sales will no doubt bankroll the 2026 spot, as they have in 2024 and 2025.
https://www.adweek.com/brand-marketing/ferrara-candy-will-nerd-out-at-the-super-bowl-for-third-consecutive-year/


