There’s also the benefit that OpenAI keeps upgrading their technology. “With OpenAI’s release of ChatGPT 5.0, the amount of hallucinations went down fifty percent,” Schroll said.

Interestingly, according to Schroll, a virtue of FAST is that it doesn’t have to be 100% accurate because of how Fetch’s activation system is built. “A tool like this isn’t supposed to be 100% accurate because this is helping you get the general guide direction insights,” he said. Because Fetch is a points-based system, FAST is designed to activate the consumer to take an action and earn points, which is the real validation for brands and retailers.

Evolving FAST

FAST is currently in beta with a release date targeted for Q4 2025, but it’s already evolving. “We’re in the phase right now where a product like this can iterate and move really quickly and it’s hugely influenced by what our partners are telling us and watching how they want to use it,” Schroll said. “This is one of those products where every two weeks, you’re getting an update report on what it can do.”