For Dwyane, those benefits include having products that build his mind as well as his body, which after two decades in the league has seen its share of wear and tear. (He joked about the relief of no longer having to “push 7-footers off of him.”)
“It’s all about aging, right? It’s all about being healthy as you age. I’m in my 40s now. Things are a lot different. Things are looking different. They’re feeling different. And it’s all about healthy aging. [Beauty] is one of the top categories in the world because everybody [wants to] age beautifully. Well, what about the inside? I tell people, ‘You could have a beautiful car, but if the engine ain’t working…you ain’t going nowhere!’ I [want to] go places!”
He is also using the partnership to educate his own father and other Black men on taking necessary steps to improve their health before it’s too late.
“My dad and I talk about this all the time…as Black men in our communities, we do not discuss health. We do not discuss anything that’s going on with us. We just find out that something happened. And I don’t [want to] do that. And I don’t [want to] do that to my family. And we live in a world right now where we don’t have to. And so, I’m thankful for companies like Thorne. I’m thankful that this is a company for me and my family where we feel that we can find our information to be able to make sure that I’m around. That Zaire’s around. And my wife is around. And so, that’s what’s important.”
For Zaire, who used to watch his father on various commercial sets in his youth, being on one where he was also the star hit differently.
“That day was great because I just got to be myself,” he told Adweek. “[Thorne] allows you to be yourself. I think that our family’s obviously big on that. Just being ourselves. And not caring about what anybody else has to say. Just enjoying that day with the Thorne family and my dad while we were on the court [and] on stands doing our different shoots. Just all over…it was great.”
The product-savvy progeny—who swears by his Amino Complex and cites the brand’s ingredient transparency and NSF-Certified supplements as a professional athlete subject to stringent testing—also shared with Adweek how the campaign’s tagline resonates as Zaire creates his own path as a young athlete, and as his own personal brand, both of which he agreed requires a disciplined mindset.
“I think what excites me is the name of the campaign, ‘Build to last.’ It’s obviously a longevity campaign. I know I’m in this for the long run with my career. I know they’re in it for the long run with their company. I feel like that’s where [our] mutual understanding came from.”
