Without farmers, there are no crops, and without sustainable farming practices, there is no future for farming. Some branches within the food industry are beginning to see the value of ecologically sound food sourcing, and there are few places where that is more vital than in the potentially waste-heavy realm of beer and alcohol manufacturing.
https://www.adweek.com/brand-marketing/for-national-ipa-day-firestone-walker-brews-a-short-film-on-the-art-of-hop-farming/
