Two 15-second shorts, directed by duo Behemoth (W+K NY creatives Zak DeLange and Andrew Congleton), round out the series with a look at race-day prep.

Ford has also partnered with driver Daniel Ricciardo to connect F1 precision with off-road capability, demonstrating the consumer-grade Raptor’s race-proven credentials.

The campaign is the latest in Ford’s push to own the “extreme” category across every terrain. It follows the TransAmerica Trail x Google mapping project (5,600-plus miles) last October, and the “Answer the Call” Search and Rescue initiative launched in January.