Ford’s new Digital Experience brings Android and Apple into balance

  News, Rassegna Stampa
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I’m seeing double as I cruise down the highway in a 2024 Lincoln Nautilus, a hybrid-powered SUV under Ford’s luxury brand. I have Apple Maps running on the center touchscreen, projecting from my iPhone via Apple CarPlay. I’m also seeing the same map mirrored right above, taking up about a quarter of a massive display that spans the length of the dashboard.

That screen is the 48-inch Panoramic Display, which runs on Android Automotive OS, Google’s native vehicle platform (not to be confused with the phone projecting Android Auto). It merges what’s actually two pieces of curved glass in a mesmerizing and cinematic fashion, combining the instrument cluster with infotainment and some widgets. In the Nautilus, the whole system is called the “Lincoln Digital Experience.”

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But like most modern cars, former physical controls are being sucked into the digital world of the screen. To adjust airflow, I have to do the thing that many drivers dread doing: switching out of CarPlay navigation to the car’s native interface. But to my delight, as the Lincoln’s onscreen draggable digital airflow adjustment controls take over the 11.1-inch central display, Apple Maps continues to run on the Panoramic Display above.

To my delight, Apple Maps continues to run on the Panoramic Display

I start to get it. Most cars take an either-or approach with native-vs-projected operating systems. A few vehicles, like the Polestar 2, can also project Apple Maps to its instrument cluster screen. But the Lincoln’s larger, uncrowded pano display elevates the experience to the next level.

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Some automakers today are in a tug of war with Apple and Google because drivers are in love with their phones and prefer to use their mobile device’s interface over the car’s factory offering. Some manufacturers have made the controversial decision to either discontinue phone projection (GM) or never add it in the first place (Rivian and Tesla). But Ford is staking out a different position: it thinks it can do both.

And to the company’s credit, I think it works. Ford is embracing customer choice, and the new Nautilus provides what I think is the best balance of phone mirroring and built-in software that we’ve seen yet.

Ford’s been working on its new infotainment system for a few years now, in a search for the optimal software provider that has taken the company from Microsoft to Blackberry — and now to Google. Ford and Google struck a six-year deal in 2021 to bring Android Automotive inside “millions” of vehicles, and the Lincoln Nautilus is the first to feature the fruits of that deal.

The partnership meant Ford would use Google as its cloud provider for its connected vehicle services, promising features like Google Assistant voice control to change climate settings, automotive-approved Android apps, and over-the-air software updates.

Android gives Ford “a chance to really have a stable platform”

In an interview on Decoder, Ford CEO Jim Farley said he’d only want his teams working on navigation software if it were better than the one on smartphones. “An Android or a Google Automotive Services gives us a chance to really have a stable platform,” Farley said.

Ford is now rolling out its new Android-based “Digital Experience” across its vehicle lineup. The company’s strategy is to go big with screens in the luxury segment and pare things back in vehicles like the 2025 Explorer — while also balancing its still-supported but comparatively slow QNX-based Sync 4 system, like in the 2024 Maverick.