To celebrate 30 years of Fox NFL Sunday, the network has launched a series of comedic spots featuring its talent.

Fox’s newest 30-second creative, “Team Jackets,” will debut Oct. 15 and stars the America’s Game of the Week broadcast team: Erin Andrews, Greg Olsen, Kevin Burkhardt and Tom Rinaldi.

“It’s our 30th anniversary, and thinking about a campaign that celebrates our talent was an extension of that,” Robert Gottlieb, president of marketing for Fox Sports, told Adweek. “With these four, it’s very apparent. They’re a unit. They have really great camaraderie.”

Done in conjunction with agency Special U.S., the spot shows the four broadcasters each receiving customized team jackets—though Burkhardt isn’t happy with his new nickname Lil’ Baby Kay Kay.

According to Gottlieb, the spots are designed to show viewers, who only know the quad as TV personalities, how much fun they have spending time together. It also helps Fox stand out from other NFL broadcast partners.

“There’s, like, nine different broadcasters of NFL games,” Gottlieb said. “From a marketing strategic lens, the ability to take some ownership of our NFL product became more of a focus. And the thing that we really own in terms of the NFL is our talent.”

The creative will run across the Fox Sports portfolio, as well as on Tubi and the Fox social and digital platforms.

“The campaign was a dream to work on because we already had our starring cast in place,” said Dave Horton, executive creative director, Special U.S. “Greg Olsen and Kevin Burkhardt make a perfect comic team. Erin Andrews plays it smart, and Tom Rinaldi is like a longtime friend to sports fans. Everything, from concepts to dialogue and the shoots themselves, felt natural, effortless and a joy to produce.”

The new creative follows the first spot, “Catchphrase,” which began airing in heavy rotation at the beginning of the NFL season. A third spot will begin airing in November, featuring Olsen dressed like Terry Bradshaw.

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