A year ago, no one knew when live sports would make a return after Covid-19 forced the abrupt shutdown of every league, which complicated upfront negotiations. But Fox Sports is heading into this year’s talks feeling better than ever about the state of the sports marketplace.
https://www.adweek.com/convergent-tv/fox-sports-sees-fastest-upfront-marketplace-in-a-decade-following-year-of-uncertainty/