As it gears up to celebrate its upcoming fourth anniversary, Fox Weather has debuted a new tagline and refreshed logo.
“For All Seasons. For All America. Fox Weather—Weathering It Together” is the network’s new mantra, meant to evoke a sense of the network’s position as a deliverer of vital weather information for everyday Americans.
In keeping with the American theme, Fox Weather’s logo palette was switched from its light blue and golden red hue to red, white, and blue, aligning it with the color scheme of parent company Fox News Media.
For All Seasons. For All America. #foxweather pic.twitter.com/I2Sr77gEd7
— FOX Weather (@foxweather) August 25, 2025
The FAST channel has seen enormous growth since its launch on Oct. 25, 2021. It has expanded distribution across all major FAST platforms, with its coverage incorporated into Fox News’ coverage during major weather events.
This distribution and exposure have led to audience growth, resulting in double-digit percentage increases across all key performance metrics, including minutes spent, monthly average uniques, total view time, page views, and video starts.
Since Monday, the network has celebrated its on-air refresh, which included a new look for the Fox Weather truck, dubbed “the Fox Weather Beast.”
☀️EXCITING TAKEOVER: There’s something new brewing at FOX Weather in the Big Apple, but our commitment to you hasn’t changed. FOX Weather Meteorologist Nick Kosir has more live from FOX Square in New York City. pic.twitter.com/7GfGt3l0ix
— FOX Weather (@foxweather) August 25, 2025
Additionally, the weather omnichannel is hosting a mix of live events and programming specials, starting with the 20th anniversary look back at Hurricane Katrina, which started airing on Monday at 8:30 p.m. ET, and culminating with the Fox Weather Beach House on Friday, sponsored by PERC Propane.
Hosted by meteorologist Bob Van Dillen, the Fox Weather Beach House, located at Fox Square outside of the network’s New York headquarters, will air from 12 to 3 p.m. ET.
The Beach House is part of a Fox Weather takeover of Fox Square, featuring festivities that will run through Labor Day. As part of the takeover, there is a sand sculpture, a giant Adirondack chair, and crowd-favorite summer essentials. The network has been airing live segments across every show, and will air a Tailgate Thursday edition.