“In a time with seemingly endless options, our new brand campaign shows what sets Fubo apart as a must-have for sports fans,” Pamela Duckworth, head of Fubo Networks and originals, said in a statement.

In addition to live content, the company has increasingly turned its focus to originals and FAST, including the upcoming Maximum Effort Channel. Reynolds’ company also has an exclusive first look for unscripted TV series as well as a blind scripted deal with Fubo.