A national Super Bowl spot was a bit beyond the reach for Florida’s Funky Buddha Brewery to promote its Premium Hard Seltzer, but the combination of a regional spot airing in its home state and a nationally available Snapchat augmented reality lens will do just fine.

https://www.adweek.com/media/funky-buddha-brewery-the-community-mix-local-tv-spot-national-snapchat-lens/