GSN and Sony Pictures Television first teamed up for an upfront presentation in 2022, following Zimmerman adding GSN to his purview.

In its first combined upfront, the company had projected 350 hours of content for 2022, though the total didn’t appear to reach that number in the end. However, with a 26% increase in content year over year in 2023, it seems there will be plenty of opportunities for partners to get involved.