“I feel like they’re always moving forward, thinking of the next thing before we even think of it,” Waheed said.
YouTube’s newest products track engagement with deep analytics
With so many ways to connect, it can be daunting to track engagement.
That’s why YouTube has developed Demand Gen, which lets brands tap directly into the platform’s most engaged audiences and convert demand. They also revamped their Creator Partnerships Hub to feature more data and feedback.
And this data isn’t just helping brands, but the creators, too.
“YouTube has this really cool feature called YouTube Studios where you can see all of the analytics, and I’m a very analytical person,” Ha said. “I study every single thing, like where it gets the most engagement.”
Looking ahead
With their YouTube success, Ha and Waheed both have new projects on the horizon. Ha is launching a podcast with her sisters, while Waheed is producing, directing, and starring in a feature-length film that he’ll release solely on YouTube.
But the key for them is remaining authentic.
“It’s really important to align yourself with brands that align with your page, your content, who you are as a brand,” Waheed said. “And just really making it organic and not so much in your face. [The audience] will call you out on it.”
FEATURED PANELISTS