GoDaddy won the Grand Prix in Creative B2B for its standout Super Bowl campaign, “Act Like You Know,” a witty take on small business struggles and AI solutions. The festival also recognized Consul Appliances and AXA with top honors in Creative Data and Direct, celebrating campaigns that paired strong ideas with practical impact.

Creative B2B Lions

GoDaddy won the Grand Prix in Creative B2B for “Act Like You Know,” a Super Bowl campaign starring Walton Goggins as a series of over-the-top business personas. The spot, created alongside Quality Meats and produced by Habitant and ProdCo, promoted GoDaddy Airo’s AI tools as a practical solution for small business owners looking to simplify and scale their businesses.

Creative Data Lions

Home appliance company Efficient Way to Pay turned electricity savings into currency, using real-time consumption data to let low-income families buy energy-efficient refrigerators with the money they saved on their utility bills. Created by DM9 São Paulo, the “Efficient Way to Pay” campaign transformed data from a cold spreadsheet into a lifeline for economic and environmental impact.

Direct Lions

Insurance company AXA used its powerful “Three Words” campaign to help domestic abuse victims get discreet help. The campaign was created by Publicis Conseil and uses just three simple words quietly sent via geolocation tech through AXA’s insurance to get the message across. More than a printed PSA, the campaign is a lifeline offering emergency shelter and legal support. The campaign is also a Titanium Lion contender—proof that direct action can change lives.

Follow all the Cannes Lions winners here.