Google Ends Cache-Served AMP Pages In Search via @sejournal, @MattGSouthern – Rassegna Stampa

Google Ends Cache-Served AMP Pages In Search via @sejournal, @MattGSouthern

2 Luglio 2026 Marketing, News, Rassegna Stampa, SEO

Google Search now routes searchers to the domain’s own AMP host pages.
Google will no longer use the AMP viewer, AMP Cache, or signed exchanges for AMP serving.
AMP content will continue to rank like any other web page.

Google Search now takes searchers directly to a domain’s AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.

https://www.searchenginejournal.com/google-ends-cache-served-amp-pages-in-search/581405/