Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers.

• Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving.
• Google now reviews content, placements, and interactions more precisely.
• Advertisers are not charged for invalid traffic, with credits applied after detection.

https://www.searchenginejournal.com/google-invalid-ad-traffic-from-deceptive-serving-down-40/553563/