Google is giving WPP-owned agencies access to tools that help marketers better appear on AI search engines, including including Google’s AI Overviews and rivals such as OpenAI’s ChatGPT and Perplexity.
As part of WPP’s broader ‘Generative UI’ venture with Google—which includes training WPP employees on new AI tools and curricula to help build brand-facing applications—the holding company is rolling out Generative Store, a new web experience designed to help brands appear in AI search results like ChatGPT. When someone visits a brand’s website and searches for a product on the website, the site dynamically adapts, generating experiences and recommendations tailored to the query.