“Wood milk is a fun and comedic way to highlight the power of real dairy milk,” MilkPEP CEO Yin Woon Rani said in a statement. “While you may be able to make milk out of anything, it is important to understand when it comes to being a nutritional powerhouse, only dairy milk is real milk.” 

MilkPEP’s campaign will include broadcast, social and out-of-home elements. It has also partnered with the organization One Tree Planted, through which it has committed to planting 10,000 trees, and will be selling Wood Milk merchandise on its website to support the effort.  

CREDITS:  

Agency: Gale 
Talent: Aubrey Plaza  
Co-writer: Neil Casey  
Writer’s Assistant: Jackie Reilley 
Production Company: Tool of North America 
Director: Hannah Levy 
President: Dustin Callif 
Managing Director: Nancy Hacohen 
Photographer: Sela Shiloni 
Executive Producer: Colleen O’Donnell 
Line Producer: Taylor Bjorn Bro 
Production Supervisor: Jared Plotin 
Video Editing: Cut + Run 
Color: Company3 
Finishing: Company3 
Sound Design/Mix: Company3