Less social media, more Snapchat

DeCourcy joined Snap in 2022 after nearly a decade at Wieden+Kennedy, where she ended her tenure as co-president and CCO. She took on the role at Snap six months after announcing her retirement from the ad industry. 

During her time at Snap, DeCourcy spearheaded a new brand campaign, “Less Social Media. More Snapchat,” which positioned Snap as a positive alternative to the toxicity found on other social platforms. 

Snap also released a campaign in January amid drama surrounding the potential TikTok ban reminding advertisers that they can find creators on Snapchat and promoting new creator tools.

Earlier this month, Snap expanded its agency partner program in a bid to get more performance media budgets. 

The platform’s revenue grew 16% year-over-year in 2024 to $4.6 billion, per its Q4 2024 earnings report. Snap has more than 850 million monthly active users.