Oct. 27, 2019, was a rainy Thursday in Brooklyn. Despite the chill and gloom, however, crowds began assembling before daybreak. Some had risen at 5:30 a.m. for a place in line. Some had driven from as far away as the Bronx.
https://www.adweek.com/brand-marketing/great-at-a-lot-of-things-the-secret-to-wegmans-success/