Under Vega’s leadership, Coca-Cola rolled out “It’s Magic When the World Comes Together” for the 2024 Paris Olympics and Powerade’s “The Athlete’s Code,” a contractual provision allowing sponsored athletes to pause commitments to prioritize mental health. Before joining Ogilvy, Vega held senior creative roles at Saatchi & Saatchi London, 72andSunny New York, and Wieden+Kennedy São Paulo.

Taylor described Vega as “a singular talent—a leader who embodies kindness and candor, champions brave ideas, and inspires teams to never stop learning,” adding, “We are thrilled to have him apply that experience to the work we do for our clients across this vital region in the network.”