Alfaro went on to say that she wants her teams to embrace growth as a mindset in everything they do, as an agency and with clients.

In addition to her marketing career, Alfaro earned her professional coaching certification in 2019 and founded Power & Grace, a boutique consultancy offering life and business coaching, corporate training and public speaking.

“After five years of really exciting growth, it was finally time to appoint someone who could help us continue to lead and grow our U.S. offices successfully, which is why we entrust Sandra with this amazing responsibility,” said Anselmo Ramos, co-founder and creative chairman at Gut, adding that having worked with Diquez before made Alfaro a good fit with the team.

The Gut Network has been growing recently, opening up its seventh office in Amsterdam, its first in Europe, earlier this year. The agency also had a strong showing at Cannes Lions, winning a total of 35 Lions, including three Grand Prix, eight golds, 12 silvers and 12 bronzes across its network, and becoming Cannes Lions’ Independent Network of the Year, LATAM Regional Network of the Year, and its Buenos Aires office was honored as its Independent Agency of the Year and Agency of the Year. The agency also landed the business for Vital Farms earlier this year.