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Founded in the social media age, activewear brand Gymshark, valued at over $1 billion in 2020, has developed a following most apparel brands would kill for. To showcase that fanaticism, and to reward its many fans, the company opened a pop-up stall in London, fronted by its founder Ben Francis to sell authentic branded products at market prices.
https://www.adweek.com/brand-marketing/gymsharks-pop-up-market-stall-hypes-london-flagship-store-opening/