Infomercials, the old-school workhorse of the ad world, have come a long way from Ron Popeil’s classic—and much parodied—formula that usually included the enthusiastic catch phrase, “But wait, there’s more!”
https://www.adweek.com/brand-marketing/hands-free-shoe-brand-kizik-gets-physical-to-prove-its-point-in-slapstick-campaign/
