The two groups count 133,000 staff globally at present, versus Havas’ 23,000.

Havas, too, has been investing in AI-powered solutions for clients, announcing plans in June to commit over $400 million to the tech over the next four years.

A chunk of this spend will be funneled into Havas Converged, a cookieless AI-powered solution that lets clients plan media across platforms.

In Q3 of 2024, Havas’ net revenue declined by 0.5% versus the previous quarter.