Few brands have reshaped entertainment and culture the way Netflix has through setting the bar for storytelling, subscriber engagement, and brand fandom across the globe. In this fireside chat, Netflix CMO Marian Lee sits down with ADWEEK’s brand editor Rebecca Stewart to share how the company continues to innovate its marketing approach, build meaningful connections with diverse audiences, and create cultural moments that resonate worldwide. From buzzy campaigns to bold brand positioning, Lee offers a behind-the-scenes look at how Netflix stays ahead as a leading streamer. 

This year’s Brandweek has been brought to life with help from C2 Studio.

Keep up to speed on where the conversations go on ADWEEK’s socials, or register to attend here.