The national campaign will give customers several touchpoints across linear, digital, social, radio, and retail. Digital placements will also highlight DirecTV’s approach to genre-based packaging, giving consumers a more tailored lineup of channels at competitive price points, similar to what DirecTV announced with MySports.

Additionally, the campaign will include digital out-of-home in bespoke, high-impact placements, with messaging focusing on sports offerings such as MLS and MLB.

“Frank and Bobby’s first two acts educated consumers on the ease of streaming DirecTV satellite-free, and thanks to their new furry friend Tammy, the latest campaign showcases DirecTV’s product experience and integration capabilities,” Kelly Jo Sands, senior vice president at DirecTV, said in a statement.

Winkler, who said he has been a DirecTV customer himself for about 20 years, said it’s been fascinating seeing how much the platform has grown. And like the pigeon he voices, Winkler shares a similar mindset when it comes to satelites.

“I’ve got a satellite sitting on my roof, but the commercials that we are making say, ‘You don’t need a satellite on your roof,’” Winkler said. “And now I’m thinking, ‘Oh my god, I’m a Luddite.’”