CBS Mornings had 1.812 million total viewers and 308,000 viewers in the A25-54 demo for the week of Sept. 15. Compared to the previous week, CBS News’ morning show saw losses of -1% in total viewers and -2% in the demo. During the same period in 2024, CBS Mornings experienced drops of -10% in total viewers and -22% in the demo.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,590,000 | 2,516,000 | 1,812,000 |
| • A25-54: | 483,000 | 584,000 | 308,000 |
Third Quarter 2025
ABC News’ Good Morning America solidified its first-place position in total viewers, and Today continued to retain its top position in the Adults 25-54 demo during the third quarter of the year.
But the gap between GMA and Today in the demo was not as vast as in previous quarters, with 83,000 viewers separating the two broadcasts.
All three morning shows experienced quarter-to-quarter declines in both measured categories despite the period featuring news stories like the murders of the Minnesota lawmakers, the ICE protests in Los Angeles, the Donald Trump and Vladimir Putin summit in Alaska, and the catastrophic flooding in central Texas and Milwaukee.
According to the most recent data from Nielsen, GMA averaged 2.594 million total viewers and 460,000 viewers in the A25-54 demographic for the just-concluded quarter. Compared to the second quarter, GMA was down -3% in total viewers and -1% in the demo. When looking at the same quarterly period in 2024, GMA was down in total viewers by -8% and -12% in the demo, respectively.
NBC News’ Today was in second place in total viewers and remained the No. 1 show in the A25-54 demo with 2.444 million viewers and 543,000 viewers, respectively, for Q3 2025. Its performance versus the second quarter saw NBC News’ morning show fall by -3% in total viewers and -6% in the demo. Compared to the same quarterly period in 2024, it was down by -11% in total viewers and -18% in the demo.
CBS Mornings ranked third in total viewers and A25-54 during Q3 2025. It had 1.789 million total viewers and 300,000 viewers in the demo. It was down -7% in total viewers and -5% in the demo when comparing its performance to the second quarter of 2025. Versus the same quarter in 2024, CBS News’ morning show was down by -17% in total viewers and by -31% in the demo.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,594,000 | 2,444,000 | 1,789,000 |
| • A25-54: | 460,000 | 543,000 | 300,000 |
