It’s tougher than ever to be a Brand Genius.

There’s so much noise out there. Everyone wants your attention and has something to sell. It’s in this environment that this year’s class of ADWEEK Brand Geniuses, brought to you in partnership with Shutterstock, have had to rise up. 

While it’s true that some have celebrity to leverage for attention, even that isn’t a guarantee of success, as even movie and music stars have to fight to be noticed in a sea of social media noise—not to mention, building a great product that’s actually worthy of notice. 

Tomorrow, ADWEEK will proudly announce its 2025 crop of 11 Brand Genius honorees. You’ll see not only who they, are but get to read what makes them special, the risks they took, and how they made bold ideas break through in a world where attention is fleeting.

Check back tomorrow morning for the list, and be sure to register for Brandweek from November 2-5 to hear from our Brand Genius honorees live.