It’s worth noting that you won’t see Lilo and Stitch’s faces on Capri-Sun pouches in supermarkets anytime soon. That’s because the product only came aboard as an in-movie integration, not a promotional partner. But the film does have a long list of the latter, led by Spam, which has deep roots with Hawaiian consumers.

“Both the Spam brand and The Walt Disney Studios have created timeless connections with families across generations, making this collaboration a natural fit,” Spam’s senior brand manager, Daniel Kubiak, told The Hollywood Reporter about the partnership.

“Spam feels very specific to Hawaii,” confirms Morrison, noting that several other Hawaiian or Hawaii-inspired brands are onboard as promotional partners. For example, Hawaiian Airlines wrapped three of its planes with Lilo & Stitch imagery, while Tropical Smoothie Cafe created its own ‘Ohana Breeze beverage.

As the first 21st-century Disney cartoon to be turned into a live-action feature, Lilo & Stitch has a built-in cross-generational appeal that extends backwards to millennials and forwards to Gen-Z and Gen-A. Not for nothing, but that’s the same age range of consumers raised on Capri-Sun, which is another reason why that drink proved to be the right in-movie co-star.

“The nostalgia window on Lilo & Stitch is a good one,” Morrison agrees. “You get kids who think Stitch is a really fun character, and people in their 20s and 30s who watched the original movie as kids. It opens up the audience in a good way.”

That’s the same kind of nostalgia button that Morrison hopes to hit with a partnership that’s part of Disney’s big summer animated movie, Elio. The Pixar-made feature has a tie-in with Ellio’s Pizza, the frozen pizza brand familiar to multiple generations of hungry latchkey kids.

“That’s been a real throwback for a certain audience of people who work here,” Morrison says with a smile. And frozen pizza certainly pairs well with a cold Capri-Sun.